Driving Loyalty, Kirk Kazanjian
Driving Loyalty, Kirk Kazanjian
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Driving Loyalty
Turning Every Customer and Employee Into a Raving Fan for Your Brand

Author: Kirk Kazanjian

Narrator: Jonathan Yen

Unabridged: 8 hr 43 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 05/31/2013


Synopsis

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.

Reviews

Goodreads review by Doug

Pretty dry but great information......more

Goodreads review by Sonya

Using Enterprise as an example, Kirk explains how principles of kindness and helping others will help your own business grow. Parts of the book seemed redundant as he showed by Enterprises' example similar principles.......more