Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand, Kirk Kazanjian
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Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand

Author: Kirk Kazanjian

Narrator: Jonathan Yen

Unabridged: 8 hr 43 min

Format: Digital Audiobook

Publisher: Recorded Books

Published: 05/16/2013

Genre: Business & Economics - Management

Synopsis

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.

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