Driving Digital Strategy, Sunil Gupta
Driving Digital Strategy, Sunil Gupta
List: $19.99 | Sale: $13.99
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Driving Digital Strategy
A Guide to Reimagining Your Business

Author: Sunil Gupta

Narrator: Daniel Henning

Unabridged: 7 hr 53 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/24/2020

Includes: Bonus Material Bonus Material Included


Synopsis

Digital transformation is no longer news—it's a necessity.

Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.

For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.


Reviews

Goodreads review by Lucas

There were very few revelations in this book. The target audience seems to be executives who have not read a business article in ten years. There were some occasionally interesting anecdotes about projects that companies have done, but I spent most of the book checking how many pages were left.......more

Goodreads review by Trevor

I went into this book with high hopes, as my company is current making a big shift to digital and I was looking for a toolkit to help smooth this transition. Here's what I found: The first half of the book seemed like a conglomeration of short articles from Forbes, never diving too deep, only provid......more

A very good and helpful book that help to understand how successful design strategies worked and help you to understand how they could be applied. Highly recommended. Many thanks to Harvard Business Review Press and Netgalley for this ARC......more

Goodreads review by Shubhi

The structure of the book is superb. It includes relevant examples showing that digital transformation is a change in mindset... a gradual process which cannot be done through offloading a unit to drive innovations. it requires changing the DNA. The change will not be overnight but will have long te......more