Driven, David Kiley
Driven, David Kiley
List: $24.99 | Sale: $17.50
Club: $12.49

Driven
Inside BMW, the Most Admired Car Company in the World

Author: David Kiley

Narrator: Jay Snyder

Unabridged: 13 hr 36 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Synopsis

David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date, Kiley will profile not only the company's legendary product development center, but the mysterious Quandt family, who hold 49% of BMW's stock and have maintained it as an independent company in the face of constant mergers throughout the industry.

Reviews

Goodreads review by Rob

I just finished this audio book and by the end I was confused about whether I was reading a book detailing the history of BMW or a promotional release by the PR agency for BMW and the Quandts. The first few chapters of the book were interesting and informative as the author detailed the origins of BM......more

Goodreads review by Ganesh

If BMW is your favourite car company, reading this book will make you want to own a BMW someday. Despite those scary grilles seen in the latest BMWs. So how does a car company, after surviving two world wars and narrowly missed acquisition by Daimler in the 1950s become the arch nemesis of the latte......more

Goodreads review by Jaak

This book is not about BMW cars. IT's also about the leaders. It's about the brand. And also about other brands, takeovers, mergers. Writing style is too "American" for my taste though.........more

Goodreads review by jakub

Since most of publications on BMW I've found on the market mostly cover stuff you can learn from garage talks and internet, I was very happy to find a book that tells stories not only about machines, but the people behind the business. It's a kind of book you don't have to be the brand's fan to enjoy......more

Add to Cart
Add to Wish List