Driven: Inside BMW, the Most Admired Car Company in the World, David Kiley
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Driven: Inside BMW, the Most Admired Car Company in the World

Author: David Kiley

Narrator: Jay Snyder

Unabridged: 13 hr 36 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 07/20/2020

Genre: Business & Economics - Advertising & Promotion

Synopsis

David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date, Kiley will profile not only the company's legendary product development center, but the mysterious Quandt family, who hold 49% of BMW's stock and have maintained it as an independent company in the face of constant mergers throughout the industry.

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