

Doing What Matters
How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach
Author: James M. Kilts, John F. Manfredi, Robert L. Lorber
Narrator: L.J. Ganser
Abridged: 6 hr 3 min
Format: Digital Audiobook Download
Publisher: Random House Audio
Published: 09/04/2007
Categories: Nonfiction, Business & Economics, Management & Leadership
Synopsis
Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results.