Do It! MARKETING, David Newman
Do It! MARKETING, David Newman
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Do It! MARKETING
77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Author: David Newman

Narrator: David Newman

Unabridged: 8 hr 10 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/21/2013


Synopsis

As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to:
• Avoid blah, blah, blah marketing
• Use magnetic marketing strategies that pull (not push) qualified prospects into your world
• Get noticed using the power of 3PR
• Position yourself as the go-to expert in your field
• Become the obvious choice by building your Thought Leadership Platform
• Do social media right
• Zero in on your customers' pain/gain factors
• Learn to speak prospect language about prospect problems
• Generate a steady stream of referrals
• Identify and focus on high-payoff marketing activities
• Gain clarity, confidence and control so you sell more - more easily and more often
• Cultivate and leverage enthusiastic advocates
• And more

About David Newman

David Newman is a Certified Speaking Professional (CSP), marketing expert, speaker, and founder of Do It! Marketing, a strategy and done-for-you services firm that specializes in working with executives and entrepreneurs who want to speak more profitably. He’s also the creator of the Speaker Profit Formula® seminar and mentoring program. David has worked with over six hundred executives and entrepreneurs to monetize their message; his clients and audiences include forty-four of the Fortune 500, such as IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express. David hosts The Speaking Show, the #1 podcast for experts who want to speak more profitably. David’s previous book, Do It! Marketing, is an international bestseller and was translated into six languages.


Reviews

Goodreads review by Marie-josée on August 29, 2013

At last! Something that works under the marketing sun! This book shows you play-by-play how to speak your clients' language so you become the obvious choice. Its super relevant recommendations about what to do and what not to do will give you clear action steps. It even gives you cheat sheets you ca......more

Goodreads review by Sunny on February 11, 2019

Very fast paced with extremely actionable tasks. Also, exercises that bring direction into focus.......more

Goodreads review by Mario on June 03, 2018

This might be one of the very best marketing books.. cream of the crop. Excelent, crystal clear content... all well put together. Recommended.......more

Goodreads review by Vovka on June 04, 2023

Mostly sales tactics, not marketing. Below average execution for the genre (marketing/sales advice).......more

Goodreads review by Rukhsar (rukhsandbooks) on August 23, 2017

Not one of my favourite guide style/mastering a skill books. I would not recommend it for someone who's already established in marketing. Newman is trying not to be broad yet is too broad. He should have been totally broad or totally focused. I felt like most of the book was a sales pitch for variou......more