Disruptive Marketing, Geoffrey Colon
Disruptive Marketing, Geoffrey Colon
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Disruptive Marketing
What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Author: Geoffrey Colon

Narrator: Geoffrey Colon

Unabridged: 6 hr 14 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/01/2016


Synopsis

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.

But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking.

First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .

• Where selling is dead, but ongoing conversation thrives

• Where consumers generate the best content about brands

• Where people tune out noise and listen to feelings

• Where curiosity leads the marketing team

• Where growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.

Reviews

Goodreads review by Celeste

Amazing book, amazing writer! Truly gifted storyteller while injecting facts and delivering the concept of disruptive marketing. Great read for anyone who wants to think differently and for anyone brace enough to learn, unlearn and relearn.......more

from the Foreword: Geoffrey has always been a gifted storyteller, one with both eyes firmly on the future. He has the ability to take a macro view on the trends and behaviors around and in front of him, in on and offline worlds, and distill them into a crisp vision for today’s marketer. Disruptive Ma......more

Goodreads review by Kelley

I listened to this as an audible. I will probably re-read it in text because there were several points that helped me reframe my thinking. I'd like to go deeper. I firmly believe the author's voice delivers their intent and passion. In this case, the author is very "New York." It can be hard to dete......more