Digital Sense, Chris J. Snook
Digital Sense, Chris J. Snook
3 Rating(s)
List: $27.98 | Sale: $19.59
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Digital Sense
The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Author: Chris J. Snook, Travis Wright

Narrator: Walter Dixon

Unabridged: 7 hr 29 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/01/2017

Includes: Bonus Material Bonus Material Included


Synopsis

Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.

The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.

Optimize competitive advantage and customer experience
Map strategy back to business objectives
Engage customers with a pragmatic, proven marketing system
Reorganize sales and marketing to fill talent and knowledge gaps
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Reviews

Goodreads review by Nelson on October 22, 2017

O livro “Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience” de Travis Wright e Chris Snook procura dar uma ideia do ecossistema criado em redor das empresas e das marcas com o surgimento do digital e das tecnologi......more

Goodreads review by Johnny on July 18, 2017

There is good information in Digital Sense, perhaps too much information. While it's opening story sets the stage for how the power of social media can affect change in big corporations, the rest of the book is littered with statistics and "read this other book to learn more" references. Digital Sen......more

Goodreads review by Amanda on June 26, 2017

The advice is practical but not so basic you're rolling your eyes. I found the best parts of this book are the connections between social purpose and business objectives. I will be having direct reports read this book as a good primer for why marketing demands strategy before tactics, and engagement......more

Goodreads review by Tommy on February 17, 2019

Great stuff. First half of the book was fantastic; the second got a little too technical and became information overload at points. But a refreshing look at marketing in the digital age, and a great read for anyone starting out in that field or for someone looking to be reinvigorated by their work.......more

Goodreads review by Tamara on July 07, 2021

This isn't really so much about technology as it is a tutorial on how to use technology appropriately for business and personal marketing.......more