Differentiate or Die
Survival in Our Era of Killer Competition

In todays ultracompetitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a companys survival.In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route of hightech razzledazzle and sleight of hand instead of marketing their products uniquely valuable qualities. He examines successful differentiation initiativesfrom giants like WalMart to tiny Trinity Collegeto determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.