"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." —Seth GodinMarketing is not a department—it's the story of how you create difference for your customers.We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.
This audiobook has a simple message for business leaders: your primary goal must be to serve and raise the poor. The poor need to enter the economic system to buy products, put money in banks, and move into the middle class. This is the only approac...
The Next 20 Years Will Be Completely Different From the PastCurrent global trends are bleak: weak economic growth, too much debt, declining incomes for the lower 99%, a dangerous addiction to fossil fuels, and ecological destruction - just to name ...
“Organizational health will one day surpass all other disciplines in business as the greatest opportunity for improvement and competitive advantage.”This is the promise of The Advantage, Patrick Lencioni’s bold manifesto about the ...
NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Rene...
The Napoleon Hill Foundation received many requests from people wanting the original, unedited, 1937 copy of Think and Grow Rich. To satisfy those customers the Foundation reproduced Napoleon Hill’s personal copy of the first edition, printed ...
The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim- thinking, complaining, and procrastination. No organization—or individual—can successfully compete in the marketplace, achieve goals and ...
How to Retire Happy, Wild, and Free offers inspirational advice on how to enjoy life to its fullest. The key to achieving an active and satisfying retirement involves a great deal more than having adequate financial resources; it also encompasses al...
You can be as innovative and impactful — if you can change your behaviors to improve your creative impact.
In The Innovator’s DNA, authors Jeff Dyer, Hal Gregersen, and bestselling author Clayton M. Christensen (The Innovator’s Di...
Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream.Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California at the age of nineteen wit...
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