Difference, Bernadette Jiwa
Difference, Bernadette Jiwa
2 Rating(s)
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Difference
The one-page method for reimagining your business and reinventing your marketing

Author: Bernadette Jiwa

Narrator: Bernadette Jiwa

Unabridged: 2 hr 19 min

Format: Digital Audiobook Download

Published: 05/06/2014


Synopsis

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." —Seth GodinMarketing is not a department—it's the story of how you create difference for your customers.We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

About Bernadette Jiwa

Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.


Reviews

Goodreads review by Matthew on August 15, 2015

Although this wasn't the best book I've ever read on marketing, it did have some great insights in its pages, and left me with more than a few things to think about. Here are some things I'm still chewing on... "Creating difference...is about seeing things in a whole new light. It's about re-imaginin......more

Goodreads review by Noam on March 20, 2014

How do you make a difference in a world with at least 100 competitors by your side? The best answer always calls the most difficult challenge: Transforming yourself, your listening and your story will attract exactly who you want to interact with- and will repay you with long lasting connections and......more

Goodreads review by Lance on November 26, 2024

Read for altMBA course in 2018. View the "Difference map" at difference.is for the full model. The basic idea is to use first-hand observations to understand the various "versions of the truth" for your customers, instead of making wide-sweeping assumptions.......more

Goodreads review by Andrea on April 25, 2014

I am excited about the times we're living in. I know there's a lot to be scared about, but it seems to me that there's also a hell of a lot to be excited about, to find hope and brilliance in. Much of that excitement, that brilliance, I believe stems from a collective step change in the human psyche......more

Goodreads review by Ahmad on February 19, 2014

Short and full of inspiration. من الطف كُتب التسويق التي قرأتها مؤخراً، كتاب صغير ومليء بالقصص التسويقية الملهمة. التسويق ليس قسم في شركة وإنما تفهم الزبائن واحتياجاتهم وتطلعاتهم كما تطرقت برينديت جيوا في الكتاب. القصة هي أحد أهم العناصر التي تجعل من الآخرين يهتمون بأمر شركتك وعملك، ودون قصة لا يوجد س......more