Designed for Digital: How to Architect Your Business for Sustained Success, Cynthia M. Beath
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Designed for Digital: How to Architect Your Business for Sustained Success

Author: Cynthia M. Beath, Martin Mocker, Jeanne W. Ross

Series: Management on the Cutting Edge

Narrator: Kitty Hendrix

Unabridged: 6 hr 12 min

Format: Digital Audiobook

Publisher: Gildan Media

Published: 01/14/2020

Genre: Business & Economics - Strategic Planning

Synopsis

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions-and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Management on the Cutting Edge Bundle

Get 5% off your total order by adding 3 or more audiobooks from Management on the Cutting Edge

See Sooner, Act Faster How Vigilant Leaders Thrive in an Era of Digital Turbulence, Cynthia M. Beath
See Sooner, Act Faster How Vigilant Leaders Thrive in an Era of Digital Turbulence, Thomas H. Davenport
See Sooner, Act Faster How Vigilant Leaders Thrive in an Era of Digital Turbulence, George S. Day

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