Demand: Creating What People Love Before They Know They Want It, Adrian Slywotzky
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Demand: Creating What People Love Before They Know They Want It

Author: Adrian Slywotzky

Narrator: Dave Courvoisier

Unabridged: 11 hr 47 min

Format: Digital Audiobook

Publisher: Highbridge Audio

Published: 10/11/2011

Genre: Business & Economics - Consumer Behavior

Synopsis

“One of the world’s six most influential management thinkers” (Industry One) combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.

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