Demand, Adrian Slywotzky
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Demand
Creating What People Love Before They Know They Want It

Narrator: Dave Courvoisier

Unabridged: 11 hr 47 min

Format: Digital Audiobook Download

Published: 11/29/2011


Synopsis

“One of the world’s six most influential management thinkers” (Industry One) combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.

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