Demand
Creating What People Love Before They Know They Want It

If you like reading stories by 3rd parties about successful businesses, you'll enjoy this. If you're expecting useful information to make your business better, look elsewhere. I picked this up because I enjoyed The Art of Profitability and The Profit Zone by the same author, Adrian Slywotzky. I've b......more

I never thought I'd get into business books, but after working at a business magazine and thinking about journalism from an entrepreneurs standpoint, I've really begun to take a look at different strategies and theories out there. I'm glad I picked this book up because it tries to find the secret ab......more

Demand: Creating what people love, before they know they want it by Adrian Slywotzky is a decent book regarding creation of demand of a product. The book gives good account of the demand creation strategies of products like Amazon-kindle, Netflix, through vivid and insightful background stories. A ma......more

From Magnetic Products that resolve a customer's hassle map via scrutinising the backstory and researching the demand triggers intensely while mapping out a clear trajectory for constant improvement and addressing variation in demand (eschewing the mean), and dodging launch bullets, building a consi......more

I read /Demand: Creating What People Love Before They Know They Want It/, by Adrian Slywotzky With Karl Weber: [URL not allowed] Slywotzky discusses how entrepreneurs create demand by optimizing their products and services.......more