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Demand
Creating What People Love Before They Know They Want It
Author: Adrian Slywotzky
Narrator: Dave Courvoisier
Unabridged: 11 hr 47 min
Format: Digital Audiobook Download
Publisher: HighBridge, a division of Recorded Books
Published: 11/29/2011
Category: Business & Economics - Consumer Behavior
Synopsis
“One of the world’s six most influential management thinkers” (Industry One) combines clever, counterintuitive stories about everyday life and human behavior to present a powerful, new way to understand demand: how to create it, how to maintain it.