Deemed Essential
Finding Greatness Through the Business of Serving Others

A customer fired me. That is how Deemed Essential begins, and it is the kind of moment every service business owner knows.Dr. Claude B. Kershner IV spent two decades in the trade services industry, including ten years as president of a family pool-service company he helped grow across South Florida. He now teaches leadership and management innovation at Miami Dade College. In this audiobook he brings those two worlds together: real stories from the field, and the research on leadership, culture, and entrepreneurship that explains why some service companies thrive while others burn out their people.You will learn how to build a customer service culture that lasts, lead as a servant leader without losing authority, hire and keep a mission-driven team, run an operation that holds up under chaos, and prepare a business for financing, succession, or sale.Written for owners, managers, and emerging leaders in the trades and in every service business, Deemed Essential is a practical, evidence-based guide to finding greatness through serving others. Narrated by the author.