Deemed Essential
Finding Greatness Through the Business of Serving Others

"Deemed Essential" invites you on an engaging journey into the heart of the trade service industry, where every page resonates with the stories of unsung heroes. Through this captivating narrative, you will discover the importance of recognizing the dedication and spirit of trade workers. As you read, you will be inspired to see the transformative potential of embracing the chaos and uncertainty inherent in the trade service industry. Dr. Kershner challenges leaders and aspiring entrepreneurs to step out of their comfort zones and discover the fulfillment of serving others.