List: $12.99
| Sale: $9.10
Club: $6.49
Data Driven
How Performance Analytics Delivers Extraordinary Sales Results
Author: Jenny Dearborn
Narrator: Elizabeth Lundy
Unabridged: 4 hr 50 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 09/08/2022
Category: Business & Economics - Sales & Selling
Includes: Bonus Material
Synopsis
Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data an analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.