Customer Obsessed, Eric Berridge
Customer Obsessed, Eric Berridge
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Customer Obsessed
A Whole Company Approach to Delivering Exceptional Customer Experiences

Author: Eric Berridge

Narrator: Tim Andres Pabon

Unabridged: 7 hr 13 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/01/2017


Synopsis

GET AHEAD OF THE CUSTOMER EXPERIENCE CURVE

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success—Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era.

Customer Obsessed looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience. It offers more than outward-facing prescriptive actions, providing a whole company approach to redefine what it means to be customer-focused and achieve higher levels of success.

See how some of today's biggest brands translate data into customer moments, design systems to recognize opportunities to interact, and keep everyone on the same page to deliver personalized experiences.

The framework inside gives you all you need to create a customer-obsessed culture where you can:

Prioritize people over technology to connect with employees, partners, and customers on a more powerful level
Access every critical metric in your business from your phone, from anywhere in the world, through a simple dashboard
Reach into the cloud and see customer sentiment, know how customers found your brand, and predict what will keep them engaged
Lead with transparency to earn respect and support from your team and clarify executive decision making
Create exceptional customer experiences with insights from a CEO who's been on the forefront of the cloud revolution and business transformation for 15 years. Through practical advice and real-world examples, Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.


Reviews

Goodreads review by Pat of Rocks on January 04, 2023

Easy to read, written in the form of a personal conversation, and will provide relevant observations and strategies for how to center a business or organization around the customer. I can easily admit to finding this book useful, but it's also overloaded and redundant. It could easily 100 pages with......more

Goodreads review by Luis Burgos on June 26, 2017

good real life examples on how to apply various principles related to holistic marketing and how to keep customers engaged. Sometimes these examples can be confused by some type of advertising or promotion of the author's business (or former business), but that's probably inevitable if he's trying t......more