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Customer Data Platforms
Use People Data to Transform the Future of Marketing Engagement
Author: Martin Kihn, Christopher B. O’Hara
Narrator: Sean Pratt
Unabridged: 9 hr 10 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 05/11/2021
Synopsis
CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.