Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers

In 2003 I reached a simple conclusion: I knew nothing about Marketing. Having created a Marketing company during college (after owning several businesses and spending more than a year selling advertising for a newspaper) with paying customers and everything! So, I immersed myself in learning everythi......more

A little knowledge can be a dangerous thing. This book lays out the mechanics of formulating and evolving a marketing strategy by exploring an extreme boundary case: introducing a fundamentally new product to the marketplace. The principles are relevant to all businesses everywhere. However, it woul......more

Lots and lots of opinions, directions, and instructions with very few reasons and evidence (let alone science) to back it up. The stories and anecdotes that are mentioned to back up points are cherry picked. Research on the credibility, track record, and net worth of the author only made my skeptici......more

The first half of this book is gold. It kicks off with the diffusion of innovations theory and a characterization of innovators, early adopters, early majority, late majority, and laggards. It goes through lots of concrete strategy on how to market to each of these groups, how different they are, an......more

For a reason, this book should be labeled as a textbook, not like a free-time one. It took months to finish it and yet I believe I need to recap, revise and find other summaries for it. Although I got the 1997 edition, it is yet relevant to the high tech industry nowadays. Yet, found it hard to get......more