Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers, Geoffrey A. Moore
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Details

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers

Author: Geoffrey A. Moore

Series: Collins Business Essentials

Narrator: Mike Chamberlain

Unabridged: 13 hr 12 min

Format: Digital Audiobook

Publisher: Harper Audio

Published: 12/11/2012

Genre: Business & Economics - Management

Synopsis

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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