Cracking the CRM Code (English)
How to Prevent Failures in Buying, Implementing and Using CRM

COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other way but to adopt technology to run our businesses. Although small businesses are agile in adopting changes, technology can sometimes be challenging.Three friends, Anubhav, Jagdeep, and Irshad, are running different businesses of different sizes in various industries. One of them already bought and failed with CRM, and others are still thinking of buying one. Liladhar Shastri, their classmate, guides them through this bumpy but exciting journey of making a buying decision to actually buy CRM, implementing it, solving user adoption problems, and finally growing their business with CRM. I am sure you will find answers on their journey. This book covers 38 topics in five chapters.Whether you have not yet thought of implementing CRM, are in the process of buying one, or have already purchased and struggled with it, this book will help you. This book will be specifically helpful for Business owners, sales managers, and sales team leaders. CRM sellers and consultants will find valuable insights into customer behavior and their CRM buying process. It will help them to sell better.