Costovation, Stephen Wunker
Costovation, Stephen Wunker
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Costovation
Innovation That Gives Your Customers Exactly What They Want--And Nothing More

Author: Stephen Wunker, Jennifer Luo Law

Narrator: Van Tracy

Unabridged: 4 hr 45 min

Format: Digital Audiobook Download

Publisher: AMACOM

Published: 09/18/2018

Includes: Bonus Material Bonus Material Included


Synopsis

Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction.Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including:open innovation and cost-sharing,simplifying products and turning waste into new offerings,how rivals are carving out niches, protecting positions, and dominating industries.Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

About Stephen Wunker

STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.

About Jennifer Luo Law

Jennifer Law is an Associate Principal at New Markets Advisors, a boutique consulting firm based in Boston that specializes in growth strategy, innovation, and Jobs to be Done customer research. Jennifer started her career in education. After teaching in Denmark, she was funded by a Fulbright grant from the U.S. State Department to teach in South Korea and research comparative international education. Jennifer graduated cum laude from Williams College with a major in English Literature.


Reviews

Goodreads review by Scott

This book had a slow start, summarizing what many others have said about how innovation is important. But just when I was going to stop reading, they started sharing specific examples and then giving practical advice on how to match your unique situation to the right kind of innovation example. The......more

Goodreads review by Mike

Costovation is a must read for any innovation-minded entrepreneur or business executive who wants to learn more about how to do more for less by meeting or exceeding customers' essential or core needs while at the same time streamlining to a greater extent product offerings and operational processes......more

Goodreads review by Fran

Gostei do enfoque: entregar ao cliente o que ele quer, olhando para o custo/benefício e empatia com o usuário. Os exemplos são interessantes, bem como a sugestão de forma de segmentar clientes e estruturação da cadeia de valor.......more

Goodreads review by Paulo

Um ótimo playbook para navegar em momentos de crise, no momentos q deseja criar um novo negócio ou em mercados que ja estão saturados.......more

Goodreads review by Rachel

Read for school lol......more