Corporate Creativity, Sam Stern
Corporate Creativity, Sam Stern
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Corporate Creativity
How Innovation and Improvement Actually Happen

Author: Sam Stern, Alan G. Robinson

Narrator: Sam Stern

Abridged: 3 hr 5 min

Format: Digital Audiobook Download

Published: 11/01/1999


Synopsis

Most companies know that their creative performance falls far short of potential, but they don't know what to do about it. Corporate Creativity has the answers.

Reviews

Goodreads review by Bob on May 11, 2023

To date I believe this is my favorite of Dr Robinson's books. He and his colleague Sam Stern discuss their research on how creativity arises within a corporation. Unlike his other books that focus on individual creativity, corporate creativity identifies six key areas that organizations can be cogni......more

Goodreads review by Ashley Jane Casey on January 08, 2018

A good brief overview of creativity, and how to make sure you’re tapping into it in your workplace.......more

Goodreads review by Secretgeek on September 25, 2024

This is a far better book than you’d expect! Gives insight into how Innovation REALLY happens, using a lot of specific examples. The lessons from this book have stuck with me for decades.......more