Conversations That Sell, Nancy Bleeke
Conversations That Sell, Nancy Bleeke
List: $27.98 | Sale: $19.59
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Conversations That Sell
Collaborate with Buyers and Make Every Conversation Count

Author: Nancy Bleeke

Narrator: Rose Itzcovitz

Unabridged: 6 hr 51 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/01/2013

Includes: Bonus Material Bonus Material Included


Synopsis

Today’s buyers want more from sales professionals than a simple consultation. What they’re hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome.

Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT)—Wait, Initiate, Investigate, Facilitate, Then Consolidate—the audiobook shows listeners how to:

• Prepare for an effective sales call

• Identify sales opportunities and the factors that drive buyers to act

• Adjust their approach to the type of buyer—Achievers, Commanders, Reflectors, and Expressers

• Make conversations flow easily

• Address problems, opportunities, wants, and needs

• Work through objections

• Advance and close sales

• And more

Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs—on the buyer.

Reviews

Goodreads review by John

Good solid material - the idea of identifying the type of person you are speaking to is a well worn but true topic. The idea of enhancing the user experience is as well. However the material was presented well and was a good reminder......more

Goodreads review by Nicole

i was having as hard time closing sales. This book was recommended to me by my regional training director and after reading this book, I went from a week without closing any sales to a week with 4 sales closing. Since reading this book I have steadily increased my sales.......more