

Conversations That Sell
Collaborate with Buyers and Make Every Conversation Count
Author: Nancy Bleeke
Narrator: Rose Itzcovitz
Unabridged: 6 hr 51 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 04/01/2013
Categories: Nonfiction, Business & Economics, Sales & Marketing
Includes:
Bonus Material
Synopsis
Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer’s attention and secure business. Based on the author’s five-step sales system, What’s in It for Them (WIIFT)—Wait, Initiate, Investigate, Facilitate, Then Consolidate—the audiobook shows listeners how to:
• Prepare for an effective sales call
• Identify sales opportunities and the factors that drive buyers to act
• Adjust their approach to the type of buyer—Achievers, Commanders, Reflectors, and Expressers
• Make conversations flow easily
• Address problems, opportunities, wants, and needs
• Work through objections
• Advance and close sales
• And more
Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs—on the buyer.