Code of Conduct
Tales of the Roller Coaster of Life

Discover the transformative power of Code of Conduct, Scott Freidheim’s captivating book recounting his front-row view of history-making events. From sprinting out of the World Financial Center on 9/11 to dining with royalty at Buckingham Palace, Scott shares first-hand experiences navigating business amid the Arab Spring, engaging icons like Michael Jackson, and even averting tragedy. This insightful recollection takes readers on a wild ride through many unforgettable moments in our collective history.Inspired by Plato’s philosophies, Scott reveals vivid life events, assigning meaning to each experience—from the high of becoming a CEO of a NYSE-traded company to facing bankruptcy in 2008. Blending noble ideals and moral threats like materialism and love, Code of Conduct shares Scott’s colorful personal stories and hard-won wisdom, offering practical strategies to unlock meaning amid your own journey, whether a seasoned leader or young person looking for direction.These endorsements, and others, for Code of Conduct reflect its universal appeal:Jack Nicklaus, golf and one of ESPN’s 10 Greatest Athletes of the CenturyJerry Greenwald, former Chairman & CEO United AirlinesMonica Seles, 9x Major Singles Tennis ChampionBill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & SonWolfgang Schussel, Federal Chancellor of Austria 2000 - 2007Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria?Henry Bienen, 15th President of Northwestern UniversityTrevor Bezdek, Co-Founder & Chairman GoodRxThe author has committed 100% of royalties from the sale of this book to charitable organizations