

Co-Create
How Your Business Will Profit from Innovative and Strategic Collaboration
Author: David Nour
Narrator: David Nour
Unabridged: 9 hr 46 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 06/01/2017
Categories: Nonfiction, Business & Economics, Management & Leadership
Synopsis
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.
In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense-backed by tangible metrics-that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.