CoCreate, David Nour
CoCreate, David Nour
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Co-Create
How Your Business Will Profit from Innovative and Strategic Collaboration

Author: David Nour

Narrator: David Nour

Unabridged: 9 hr 46 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2017


Synopsis

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?
Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.

In Co-Create, David Nour makes the case that co-creation leads to Market Gravity™, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense-backed by tangible metrics-that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Reviews

Goodreads review by Ngeo on September 29, 2020

Very good read. What I liked the best is his idea about “Listening louder”. As a new immigrant, I did not realize the importance of “reading between the lines” and how to do it. This book shed light on this topic. I also liked his message about how to be nimble and agile when creating a new product.......more

Goodreads review by Abhi on September 13, 2017

The book is a bit all over the place but covers most things that the Lean Startup and the lean movement have brought. The one insight that I thought was valuable was the idea of the Hollywood Model of running a company being the norm in the future instead of the traditional top down hierarchy. It no......more

Goodreads review by Kathy on July 05, 2017

I won a copy of this book during a Goodreads giveaway. I am under no obligation to leave a review or rating and do so voluntarily. I am paying it forward by passing this book along to a business organization that offers business skills, hope, and dreams to be used in their ministry.......more

Goodreads review by Stef on December 29, 2018

Great content on how to invest wisely into strategic relationships.......more