Click.ology, Graham Jones
Click.ology, Graham Jones
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Click.ology
What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

Author: Graham Jones

Narrator: Steven Menasche

Unabridged: 6 hr 31 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/08/2015


Synopsis

Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed?

With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded "abandoned shopping cart." Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars.

Graham Jones is an Internet psychologist who helps businesses understand the online behavior of their customers and website visitors. He was one of the first psychologists in the world to start investigating the way human behavior has adapted to the online world. He lives in the United Kingdom.

Reviews

Goodreads review by Kevin

Very informative. I took a lot of notes and it also inspired ideas of my own. There is a portion of information that I didn't really feel applied to what I would need. But it was nice to see that information. Recommend for those who have an online store or are looking to have one.......more

Goodreads review by Dane

Disclaimer: While I aim to be unbiased, I received a copy of this for free to review. Click.ology promises to teach you what works in online shopping, and it's written by a guy who ought to know his stuff - Graham Jones, 'the internet psychologist'. I was skeptical at first, but I quickly came round......more

Goodreads review by Tom

Decent book with some practical suggestions......more