Chaotics
The Business of Managing and Marketing in The Age of Turbulence

Could have been written in 100pages......more

everyone knows Michael Porter, a professional, has gone bankrupt..And Kotler is still the master of marketing and going strong..bought this book few years back and was very surprised that this 2009 book can be so informative and very accurate in predicting the business environment trend...the big pi......more

We certainly –seem to- live in a world which appears to be chaotic at times. But can one unmanage Chaos? The authors think we can, or rather, propose we should be somewhat prepared (by having a chaos managent system). I liked the references to Drucker, Christensen, Gillmore and Pine, Lorentz himself......more

The sequence of writing was really going smooth where the Authors defined the age of turbulence precisely then you started solving the buzzle by zooming in into the structure of the company and the processes of decision making. The book also covered many sensitive aspects of this topic where it cann......more

Its fundamental book about the unprecedented uncertainty in the business space. Has a couple of ideas and tips to address particular functions. Good to read but don’t expect to have a robust foundation and actions to go with.......more