Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands, Author
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Details

Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Author: Author

Narrator: Libby Gill

Unabridged: 6 hr 9 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 08/06/2013

Genre: Business & Economics - Marketing - Direct

Synopsis

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

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