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Buying In
The Secret Dialogue between What We Buy and Who We Are
Author: Rob Walker
Narrator: Robert Fass
Unabridged: 7 hr 57 min
Format: Digital Audiobook Download (DRM Protected)
Publisher: AudioGO
Published: 06/03/2008
Category: Business & Economics - Marketing
Synopsis
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.