BuyIn, John P. Kotter
BuyIn, John P. Kotter
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Buy-In
Saving Your Good Idea from Getting Shot Down

Author: John P. Kotter, Lorne A. Whitehead

Narrator: Tim Wheeler

Unabridged: 4 hr 13 min

Format: Digital Audiobook Download (DRM Protected)

Published: 10/06/2010


Synopsis

You believe in a good idea. You know it could make a crucial difference for you, your organization, your community. You present it, hoping for enthusiastic support. Instead, you get confounding questions, inane comments, and verbal bullets. Before you know what’s hit you, your idea is dead, shot down.It doesn’t have to be this way, say John Kotter and Lorne Whitehead. In Buy-In, they reveal how to protect good ideas and win the support needed to deliver valuable results. The key? Understand the unfair attack strategies that naysayers, nitpickers, and handwringers deploy with great success time and time again:Death by delay: Endlessly putting off or divertingdiscussion of your idea until all momentum is lostConfusion: Presenting so much distracting information that confidence in your proposal diesFear mongering: Stirring up irrational anxieties about your ideaCharacter assassination: Undermining your reputation and credibilityThrough the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn’t work. According to their counterintuitive approach, it’s far better to respectfully engage these adversaries and stand your ground with simple, convincing responses that save the day. By “inviting in the lions” to critique your idea, and preparing yourself for what they’ll throw at you, you’ll capture busy people’s attention. You’ll help them grasp your proposal’s value. And you’ll secure their commitment to implementing the solution—winning their minds and hearts.Smart, practical, and brimming with useful advice, Buy-In equips you to anticipate attacks and turn them to your advantage—so your good idea survives to make a positive change.

About John P. Kotter

John P. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world’s foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change.


Reviews

Goodreads review by Ilya on January 13, 2015

Take-Aways Every good idea or new approach is vulnerable to undeserved, unexpected attacks. Those using them often play somewhat predictable roles, such as “Pompus Meani,” “Allis Welli” and “Bendi Windi.” You must respond effectively in order to gain the widespread support required for your idea to succe......more

Goodreads review by Ben on November 29, 2010

This did not need to be a whole book. The simplification of the types of obstacles new ideas encounter is helpful for quick reference, and some of the stories are good examples, but it seemed too full of fluff for its less-than-200-page length.......more

Goodreads review by Steve on February 17, 2016

The book is titled Buy-In with subtitle of "saving your good idea from getting shot down", and immediately this illustrates the main problem with the book - those are not the same thing at all. The book presents a scenario (complete with cringe-inducing character stereotypes) and then shows various......more

Goodreads review by Jack on October 21, 2010

Good stuff. I really enjoyed this quick, straightforward read. [URL not allowed] Also reference Kotter's website for the book [URL not allowed]......more

Goodreads review by Mazen on May 07, 2011

It was my first Business book in English . . . and even though the book has written by 2 authors,it was very coherent . an exceptionally realistic and helpful .......more