Setting business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. It may sound complicated, but Brian Tracy knows how to make it simple. In this practical book he shares the most important lessons for strategic planning. You'll discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Gain valuable insight with market share/market growth and strategy/operations matrices Define yourself in relation to the competition Reposition your business with new products, services, and technologies Measure success via clear financial objectives And more. Using examples ranging from Alexander the Great to IBM and General Electric, Tracy gives you proven ideas for maximizing opportunities and increasing ROI. Powerful and portable, Business Strategy will help you take firm control of your company's destiny.