Built to Innovate
Essential Practices to Wire Innovation into Your Company’s DNA

It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now.

Built to Innovate delivers a proven system for building relentless innovation into your company's DNA. Professor and former dean of executive education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations—including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Fiskars—and demonstrates how you can leverage them in your own company. This practical guide shows you how to: build your execution and innovating engines; master the innovating perspective; launch the three processes of innovating; engage everyone in innovating; generate ideas from the front lines; empower coaches; create a culture of innovating; catalyze the innovating process; and keep the ideas flowing.

You'll learn how to drive innovating in product design and creative use of technology—as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.