Building Social Business
The New Kind of Capitalism That Serves Humanitys Most Pressing Needs

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his worldchanging efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between profitmaking and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating selfsupporting enterprises that create jobs and generate economic growth even as they make the world a better place. Partnering with some of the worlds greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunuss homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business. In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.