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Building Distinctive Brand Assets
Author: Jenni Romaniuk
Narrator: Cat Gould
Unabridged: 6 hr 19 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 08/08/2023
Category: Business & Economics - Marketing
Synopsis
Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets.