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Building a Positive Media Profile
The Easy Step by Step Guide
Author: Pauline Rowson
Narrator: David Ryder
Unabridged: 1 hr 55 min
Format: Digital Audiobook Download
Publisher: Summersdale Publishing
Published: 01/02/2008
Synopsis
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.