Break Through the Noise
The Nine Rules to Capture Global Attention

Best marketing book I’ve ever read. Each idea is said plainly and doesn’t overstay its welcome, and the information itself is based on successful and well received strategies.......more

I'm so confused who this book is for. The information is pretty entry-level in most sections (especially in "Know Your Platforms"), and it seems to be speaking to the new marketer or DIY business owner or someone in an older marketing position trying to gain new insights into the modern world of medi......more

Helpful but not all that actionable. What’s detailed is mostly common sense, while the technical and truly meaningful is only touched on lightly. The majority feels like an egotistical recounting of how awesome the author’s company is. While they have been successful, the stories contained in the bo......more

I found it boring. It took me a long time to read. I may also not be his target audience which is probably why I didn't absolutely long his book. I feel that this is for business owners who are selling a product. A lot of his advice I do see and will apply it in any way that I can, but I have to swi......more

If you are anything like me, you see a massive opportunity with social media for marketing a product or service. However, when you turn to the social media gurus on the internet, they are constantly talking about how to get 1000 followers in a day or 5 tips to increase your subscriber account. But,......more