Branding for Dummies, Bill Chiaravalle
Branding for Dummies, Bill Chiaravalle
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Branding for Dummies
2nd Edition

Author: Bill Chiaravalle, Barbara Findlay Schenck

Narrator: James Fouhey

Unabridged: 14 hr 38 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 09/10/2019


Synopsis

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy.

About Bill Chiaravalle

Bill Chiaravalle served as Creative Director with world-renowned brand strategy and design firm Landor Associates before founding Brand Navigation, which has been honored with numerous branding, design, and industry awards.


Reviews

Goodreads review by Lino on April 17, 2018

Branding For Dummies 2nd Edition Bill Chiaravalle, Barbara Findlay Schenck 2015 Comments: It is an excellent overview book with some sections that narrow in and focus on branding issues. It is a little out of date on social media but that is to be expected in an area that changes monthly. Overall a very......more

Goodreads review by Gregg on February 20, 2013

This was an excellent source on the topic of branding. A brand is what other people think of you. Whether you're a company, a country, a movement, or a person, this book can introduce you to well thought-out ideals on how to improve the image you want to project. This text should be looked at as one......more

Goodreads review by Natalie on March 10, 2018

Didn't know anything about branding, this book served as a good introduction to the topic. Using relatively simple English, no excessively difficult terminology - I'm happy.......more

Goodreads review by Joanna on September 15, 2018

Good tips, a lot of them ;) This is definitely helpful book for anybody interested in own business, promotion, etc.......more

Goodreads review by Alison on August 26, 2013

Despite the goofy exterior, this is a great overview of the entire process of branding, with lots of practical advice from an experienced brand consultant. I read it to fill a few lingering gaps from my education, which is in visual design (example: When is it advisable for a company to use a symbol......more