Brand Real, Laurence Vincent
Brand Real, Laurence Vincent
2 Rating(s)
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Brand Real
How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Author: Laurence Vincent

Narrator: Joe Geoffrey

Unabridged: 8 hr 1 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/27/2012


Synopsis

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.

Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies.

Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers.


Reviews

Goodreads review by Chris on November 28, 2020

I listened to the audio book and this is one of my Top 10 Business Books. This author gets it and has great stories and ideas and if you are in sales or marketing, customer service or run a business this book is a must read. I highly recommend this book.......more

Goodreads review by Ladz on May 07, 2017

Pretty good instructional on what it means to be do branding well. It's all about keeping to the core of a brand promise, which all gets covered in the first few chapters. The rest of are just case studies to really drive the point home. Good introduction to the confusing world of building brands an......more

Goodreads review by Vovka on June 18, 2017

Very good. From the school of "inside-out marketing," which I subscribe to.......more

Goodreads review by Patricia on September 08, 2016

An important read that was personally useful in deconstructing the heart of the matter: branding isn't about your brand signature (logo/messaging/marketing), it's about your brand promise. Great brands deliver a consistently positive brand experience, which is repeated and reinforced at every touch......more