Brand Now
How to Stand Out in a Crowded, Distracted World

Quick and helpful. Good examples.......more

Interesting schemed book on how to brand. It touches different cases in a good organized way. It can be quite useful while approaching to marketing and having an overview on the main principles behind it. The book itself doesn’t share anything groundbreaking but it does not pretend it......more

This is my master’s degree in a nutshell. On point, fun and very dynamic. Branding can’t be forgotten nor confused with Marketing/Communications. It should coexist with both.......more

I read this for class, wrote an exceptional 3 pages on it, and better receive all 100 extra credit points. with that being said, I only read 50 pages and skimmed the rest. I don't feel qualified to give this a star rating, nor do I know how to rate this one. wait, no. I'm going to give it a 3 so peo......more

I received an ARC of Nick Westergaard’s latest book “Brand Now”. If I hadn’t I would have purchased it anyway. The book should be included in any endeavor’s library of reference material! The material is presented in a relatable fashion and generates the “Are we doing this?” type of questions. This......more