Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience, Heather Pemberton Levy
  • List: $19.98  |  Sale: $13.99
    Club: $9.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience

Author: Heather Pemberton Levy

Narrator: Karen Saltus

Unabridged: 1 hr 51 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 09/27/2016

Genre: Business & Economics - Advertising & Promotion

Synopsis

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them. In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience. Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires ;listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

Recommended

Social Media Marketing 2019: The Must Know Practical Tips and Strategies for Growing your Brand, Becoming an Influencer and Advertising your Business Using Facebook, Youtube, Twitter and Instagram, Gary Clyne
Social Media Marketing 2019: The Must...
by Gary Clyne

List: $14.97

Sale: $10.48

Club: $7.48

Narrator: Michael Reaves
Published: 04/01/2020

Investing for Beginners (2 Manuscripts in 1): The Practical Guide to Retiring Early and Building Passive Income with Stock Market Investing, Real Estate and Rental Property Investing, Victor Adams
Investing for Beginners (2 Manuscript...
by Victor Adams

List: $19.97

Sale: $13.97

Club: $9.98

Narrator: Michael Reaves
Published: 04/01/2020

Social Media Marketing Mastery (2 Manuscripts in 1): The Ultimate Practical Guide to Marketing, Advertising, Growing Your Business and Becoming an Influencer with Facebook, Instagram, Youtube and More, Gary Clyne
Social Media Marketing Mastery (2 Man...
by Gary Clyne

List: $19.97

Sale: $13.97

Club: $9.98

Narrator: Michael Reaves
Published: 04/01/2020

Social Media Marketing and Personal Branding Bible: The Practical Guide to Rapidly Growing your Business and Brand with Marketing and Advertising on Facebook, YouTube, Instagram and More, Gary Clyne
Social Media Marketing and Personal B...
by Gary Clyne

List: $19.97

Sale: $13.97

Club: $9.98

Narrator: Michael Reaves
Published: 03/31/2020

CaShvertising How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone, Drew Eric Whitman
CaShvertising
by Drew Eric Whitman

List: $19.95

Sale: $13.97

Club: $9.97

Narrator: Johnny Heller
Published: 05/10/2017

Branding for Dummies 2nd Edition, Bill Chiaravalle
Branding for Dummies
by Bill Chiaravalle

List: $24.99

Sale: $17.50

Club: $12.49

Narrator: James Fouhey
Published: 09/10/2019

Social Media Marketing 2019: How Small Businesses can Gain 1000’s of New Followers, Leads and Customers using Advertising and Marketing on Facebook, Instagram, YouTube and More, Gary Clyne
Social Media Marketing 2019: How Smal...
by Gary Clyne

List: $14.97

Sale: $10.48

Club: $7.48

Narrator: Michael Reaves
Published: 03/31/2020

Influence 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect, Dan Lok
Influence
by Dan Lok

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Dan Lok
Published: 01/01/2017

Social Media Marketing: The Practical Step by Step Guide to Marketing and Advertising Your Business on Facebook, Instagram, YouTube& Branding Yourself or Your Business as an Influencer In 2019& Beyond, Gary Clyne
Social Media Marketing: The Practical...
by Gary Clyne

List: $14.97

Sale: $10.48

Club: $7.48

Narrator: Michael Reaves
Published: 04/01/2020
{"id":"2370443","ean":"9781469005096","abr":"Unabridged","title":"Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience","subtitle":"How to Create Engaging Content to Win Business and Influence Your Audience","author":"Heather Pemberton Levy","rating_average":"3.4","narrator":"Karen Saltus","ubr_id":"2370443","abr_id":"0","ubr_price":"19.98","abr_price":"0.00","ubr_memprice":"11.99","abr_memprice":"0.00","ubr_narrator":"Karen Saltus","abr_narrator":"","ubr_length":"Unabridged: 2 hr 0 min","abr_length":"Abridged: "}