Both Sides of the Coin, Eric Balchunas
Both Sides of the Coin, Eric Balchunas
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Both Sides of the Coin
A Guide to Bitcoin and Crypto Investing for Everyday Investors

Author: Eric Balchunas, James Seyffart

Narrator: Eric Balchunas, James Seyffart

Unabridged: 8 hr 8 min

Format: Digital Audiobook Download

Publisher: Pan Macmillan

Published: 11/10/2026

Includes: Bonus Material Bonus Material Included


Synopsis

This audiobook is read by the authors Eric Balchunas and James Seyffart.

Is cryptocurrency the answer to all our problems? Or, is it just funny money from space?

In Both Sides of the Coin, two of the world’s leading ETF analysts cut through the hype and hysteria to deliver a clear, grounded guide for everyday investors. From the downfall of FTX to the launch of the first bitcoin ETFs, this book traces the rise, crashes, and resilience of cryptocurrency.

Eric Balchunas and James Seyffart explain how ETFs have transformed crypto investing due to their low fees and diverse exposures. Discover what makes bitcoin unique, how it fits (or doesn’t) in a traditional portfolio, and whether it really can compete with gold as a store of value.

For anyone wondering whether to take the plunge into crypto, this is your essential roadmap.

Let's take a look at both sides of the coin.

About Eric Balchunas

Eric Balchunas is senior ETF analyst at Bloomberg Intelligence, where he leads the ETF and passive fund research. He and his team write several notes a week for the Bloomberg terminal, which total over a million reads per year. Eric is also cohost of a weekly Bloomberg TV show called "ETF IQ" which gets 83,000 views per episode. He is also cohost of the Bloomberg podcast Trillions, which gets 32,000 downloads per episode. He is also the author of The Institutional ETF Toolbox as well as an occasional contributor to Bloomberg Opinion.

Eric is a frequent speaker at industry events and conferences. He typically gives the ETF State of the Union or moderates panels on trends in the ETF market to all kinds of audiences from institutions, to advisors to DIY retail investors. In addition to outside conferences, Eric is also frequently asked to speak at internal events both at Bloomberg as well as companies like Blackrock, State Street, and Vanguard. Eric is popular on social media with over 30,000 Twitter followers and 5000+ LinkedIn connections and frequently makes "most influential" lists. Many of his Twitter followers include influential people from the financial media, such as Bloomberg, WSJ, CNBC, Financial Times, and Barron's. In addition, many of his followers are advisors, consultants, and ETF issuers both big and small.


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