Borrowing Brilliance, David Kord Murray
Borrowing Brilliance, David Kord Murray
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Borrowing Brilliance
The Six Steps to Business Innovation by Building on the Ideas of Others

Author: David Kord Murray

Narrator: Patrick Lawlor

Unabridged: 10 hr 32 min

Format: Digital Audiobook Download

Published: 09/17/2009


Synopsis

There is no such thing as a truly original idea. Admit it, you’ve borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, “big think” audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea. Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging—“innovation” is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching “creativity” to the members of the company. And that’s where his “borrowing brilliance” program originated. Most people believe creativity is a gift; that it can’t be taught; that it’s innate in your thinking process, and either you have it or you don’t. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.

About David Kord Murray

David Kord Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He has also been an entrepreneur, inventor, and Fortune 500 executive. He was the head of innovation for the software company Intuit and held similar positions at other Fortune 500 companies. He lives in Tahoe City, California.


Reviews

Goodreads review by Jay on March 20, 2019

A nice book describing the creative process as an enlightened copying process. The book struck me as very real. The author wrote this in a very conversational way, which I found in turns engaging and off-putting. There are quite a few good examples included, though many are familiar to people that h......more

Goodreads review by Diana-Michaela on May 05, 2018

Finally! A useful book on the elusive topic of creativity with thoughts shared one can actually use. In addition, the author's personal stories of successes and failures in business and personal life are very enlightening and at times amusing. Whether a reader struggles with creativity or is a highl......more

Goodreads review by Paul, on February 20, 2010

solid book on thinking about thinking and creativity defends plagiarism that results in improvements to the original idea......more

Goodreads review by Glenn on July 10, 2019

Is it OK to take someone else’s idea and use it to solve your own problem? David Kord Murray says it’s not only OK, he says it’s critical to any achievement. The main point of his book is that it is quite natural to borrow inspiration from others. As a matter of fact, if you look closely, you can se......more

Goodreads review by Wes on January 28, 2018

Valuable read. For the overall process I liked the Creative Thinker's toolkit better for a more structured approach and is much more research based but this was a great read immediately following that and delved much deeper into the concept of borrowing brilliance, a ticklish issue that he handled,......more