Born to Create
How Creativity Sparks Connection, Innovation, and Belonging in our New World of Work

Spark your personal creativity, fuel your creative leadership skills, and set your organizational culture ablaze The employee experience has dramatically changed, catalyzed by emerging technology, remote-first and hybrid work structures, and rapidly changing business environments. Well-being at work has become an essential strategic priority, while the pressure and demands on teams to deliver results have never been greater. Leaders crave guidance to ignite more connection, innovation, and belonging at work to attract, develop, and retain top talent and discover deeper purpose at work. Creativity is the essential ingredient in today’s workplace to be more effective, joyful, and authentic. Born to Create illustrates the power skills often developed by artists and applies them to corporate environments in a way that’s engaging, memorable, and high impact. Through highlighted stories of artists, entrepreneurs, and business leaders, each scene delivers examples to build creative confidence and resilience, lead others in the creative process, and foster a thriving creativity culture to achieve business value and personal fulfillment. At the end of each scene, you’ll get practical exercises and assessment tools you can carry with you. As we search for more meaning in our work and lives, Born to Create shines a light on the potential we each hold to imagine and realize the creative life we were destined to lead.