Bold, Shaun Smith
Bold, Shaun Smith
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Bold
How to Be Brave in Business and Win

Author: Shaun Smith, Andy Milligan

Narrator: Matthew Lloyd Davies

Unabridged: 8 hr 19 min

Format: Digital Audiobook Download (DRM Protected)

Published: 01/02/2018


Synopsis

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else—in other words, being bold in thought, bold in execution and bold in measuring their success in new ways—pays off.

About Shaun Smith

Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program.

About Andy Milligan

Andy Milligan is a consultant on brand and business culture. For almost 20 years he has advised major organizations on strategies for brand building, customer experience and internal culture.


Reviews

Goodreads review by Thinh

Great examples of how some of the great businesses came to be. Easy to read and inspirational.......more

Goodreads review by Agus

Being BOLD! Sound easier to hear than to do actually. All the companies that being mentioned in the book were all made commitment to stay true to what their purpose or quoting what the book said, they were keeping the main thing the main thing. It is really a good book that IMHO not only taught me on......more