Blue Ocean Strategy, Renee Mauborgne
Blue Ocean Strategy, Renee Mauborgne
58 Rating(s)
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Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant

Author: Renée Mauborgne, W. Chan Kim

Narrator: Grover Gardner

Unabridged: 6 hr 49 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/01/2007


Synopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy

Reviews

Goodreads review by Hal on March 07, 2009

The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are......more

Goodreads review by Robert on July 25, 2008

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim and Renée Mauborgne Harvard Business School Press This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. Acco......more

Goodreads review by Doug on October 15, 2012

The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique. Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into Southwes......more

Goodreads review by MissUnderstoodGenius on May 25, 2015

This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common sen......more

Goodreads review by Van on February 11, 2014

I had to read this book for a strategy class. Business strategy is all about how you intend to differentiate yourself from the competition and how you plan to get there. The premise of Blue Ocean Strategy is, as stated on page 4, "Red oceans represent all the industries in existence today. This is t......more