Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim
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Details

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Author: W. Chan Kim, Renee Mauborgne

Narrator: Roger Wayne

Unabridged: 8 hr 43 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 07/14/2020

Genre: Business & Economics - Organizational Development

Includes: Bonus Material

Synopsis

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.

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