Blue Ocean Classics, W. Chan Kim
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Blue Ocean Classics

Narrator: Steve Menasche

Unabridged: 1 hr 52 min

Format: Digital Audiobook Download

Publisher: Gildan Media

Published: 08/20/2019

Includes: Bonus Material Bonus Material Included


W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.