Blue Ocean Classics, W. Chan Kim
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Blue Ocean Classics

Author: W. Chan Kim, Renee Mauborgne

Narrator: Steve Menasche

Unabridged: 1 hr 52 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 08/20/2019

Genre: Business & Economics - Strategic Planning

Includes: Bonus Material

Synopsis

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

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