Big Data in Practice
How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Well, this is basically a compilation of web sourced data on the topic, made in a way ready made for the reader's consumption. Nice case selection: some l'enfants terribles, some doing a world of good. Key takeouts: Of the more standardized and expected titans: Wallmart and strawberry poptarts to preva......more

Big data basically refers to the fact that we can now collect and analyse data in ways that was simply impossible even a few years ago. There are two things that are fuelling this Big data movement: the fact we have more data on anything and our improved ability to store and analyse any data. This bo......more

This book “does exactly what it says on the tin”: presents 45 mini case studies on the use of big data for a diverse range of companies, from CERN to Uber. Marr’s books may not meet the academic rigor of scientific journals, avoiding difficult concepts like principal component analysis (pca), etc. o......more

This is a good supplement to Bernard Marr's other book regarding applying SMART big data concepts to your business (I rated that 4 stars.) In my opinion, they are better when read together than this one is as a standalone book. It includes 45 case studies of how businesses across a variety of industr......more