Beyond Competitive Advantage, Todd Zenger
Beyond Competitive Advantage, Todd Zenger
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Beyond Competitive Advantage
How to Solve the Puzzle of Sustaining Growth While Creating Value

Author: Todd Zenger

Narrator: Daniel Henning

Unabridged: 4 hr 50 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 06/23/2017


Synopsis

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren't interested in history, and they already know you're profitable and competitive-that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps readers understand the many tensions and trade-offs they'll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

Reviews

Goodreads review by InvestingByTheBooks.com on November 04, 2018

In his corporate strategy book Beyond Competitive Advantage the University of Utah business professor Todd Zenger, specialized in so called organizational design, presents a framework for companies on how to create shareholder value. The thesis is that companies too often use faulty or outdated stru......more

Goodreads review by Matthew on August 23, 2016

Excellent book that is concise in addressing how companies can grow with value! Quick read that covers the topic well. Should be on every bookshelf for those in business!......more

Goodreads review by Jason on October 15, 2018

I read this as part of Dr. Zenger's course on corporate strategy. His course lectures were very much like the book; a conversational, yet academic, approach to corporate strategy. There are a lot of case references to support his theories.......more

Goodreads review by Jennae on October 15, 2021

I read this for my MBA and for a school book it was pretty good.......more

Goodreads review by Amith on November 10, 2017

It goes beyond business strategy theory with fresh insights to modern day challenges.......more