Beyond Advertising, Catharine Findiesen Hays
Beyond Advertising, Catharine Findiesen Hays
List: $29.98 | Sale: $20.99
Club: $14.99

Beyond Advertising
Creating Value Through All Customer Touchpoints

Author: Catharine Findiesen Hays, Yoram (Jerry) Wind

Narrator: Karen Saltus

Unabridged: 8 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/01/2017


Synopsis

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?

Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.

This audiobook offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
Holistically orchestrate and allocate resources across all touch points
Redefine expectations of success to align for multi-win outcomes
Provide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story
Develop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points

Reviews

n Beyond Advertising you will get to read a lot about how marketing should work, and how marketers should think. The book offers an optimistic view of the possibilities that companies and brands can offer us in a time when we are always connected and on the move. The main problem that the book point......more