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Better Brand Health
Measures and Metrics for a How Brands Grow World
Author: Jenni Romaniuk
Narrator: Cat Gould
Unabridged: 8 hr 4 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 06/13/2023
Category: Business & Economics - Marketing
Synopsis
Better Brand Health will help brand managers and researchers design an evidence based, useful brand health tracking research instrument get the most out of the information to inform their recommendations and implications.