Behind Every Good Decision, Puneet Sharma
Behind Every Good Decision, Puneet Sharma
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Behind Every Good Decision
How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Author: Puneet Sharma, Piyanka Jain

Narrator: Karen Saltus

Unabridged: 5 hr 49 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/01/2014

Includes: Bonus Material Bonus Material Included


Synopsis

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.).

Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket science"--and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet!--and the authors show you how.

Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are:

* How to use a unique, remarkably effective, streamlined method called "BADIR" for short, that works in any industry and will help you move from data to decisions in just five steps

* How this tool can help you improve customer experiences, optimize your work flow, predict the rate of customer churn, and determine which among several business propositions should be the focus of your attention

* The four most commonly used analytics methodologies

* Tools you can use for storing, reporting, and analyzing data

* The kinds of people who should be chosen for an analytics team

With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits--not to mention delighted bosses. And with the help of Behind Every Good Decision, you'll be able to launch that effort right from your own laptop. It's time to see how.

Reviews

Goodreads review by Jay on October 21, 2015

This does not try to cover all aspects of analytics use in business. Instead, it does a reasonable job of defining the basic types of analytics, then focuses on the work processes involved in doing analysis using analytics. The book provides useful suggestions, many concerning the political environm......more

Goodreads review by Annie on November 29, 2019

I give this book 3.5 stars. The premise is using the BADIR (TM) model: * Business Question * Analysis Plan * Data Collection * Insights * Recommendations The first half of the book provided a good overview of data analytics and application of a structured method (like conducting a scientific study where a......more

Goodreads review by Paul on July 10, 2021

Main Highlights: - Page 3 Section I is an introduction to analytics: the what, why, and common methodologies. Section III is about building a data-driven organization. Section IV contains real-life stories on how analytics has catapulted typical business environments—from politics to sports to law en......more

Goodreads review by Alvaro on August 28, 2015

A solid book with a lot of actionable information for anyone who is an analytics manager. There are several frameworks and step-by-step instructions throughout the book that are easy to follow. It's also a quick read so you can get a lot out of it in a short amount of period. I just moved into a new......more

Goodreads review by Melilycui on July 05, 2019

Puts analytics into simple terms with industry relevant case studies. Easy read with diagrams that puts it into perspective. Very textbook like. Didn't continue after Predictive Analytics because it wasn't relevant to my work yet. Should revisit this book again if I have to use more advanced methods......more